21 Don’ts of Website SEO (Infographic)admin May 31, 2017 10:55 pm
SEO plays a vital part in a website being successful, yet despite it being drummed into businesses and web developers, some people still struggle to understand the best SEO practices.
The term SEO stands for search engine optimisation and is used to ensure that websites show up higher in the ranks in search engines. Which is a vital requirement for getting organic traffic to the website.
When it comes to applying SEO to the site, there are many things that you should do, but also many things that you should avoid.
When it comes to website content, one of the biggest mistakes that companies make is creating duplicate content. This is an issue as plagiarism is not SEO friendly. The best thing a company can do is create unique content that is relevant to the business. A lot of research may have to be put in to achieve this, but the results will be worth it.
As well as content being unique, there also has to be enough of it. A low word count will not help with SEO, on average between 300 to 1000 on a page is about right, but it greatly depends on the type of page and the type of business.
Pictures play a big part in the website, as humans are automatically drawn to visual elements, and they can help give a better understanding of text content. One of the biggest mistakes that companies can make is missing out the ALT attribute. This is the part of the image that will tell the search engine what a particular image is conveying. An image with an ALT attribute will help improve rankings in an image search. If the occasion arises that you find a broken image, it is vital to delete or replace them as soon as they appear, as surprisingly this can make a big difference.
People tend to place less importance in meta descriptions, but they can play quite a significant role in improving SEO rankings. Businesses should try to include unique meta descriptions when building their site. It is vital not to have a duplicate meta description, as this can be worse than not having one at all.
Similar to meta descriptions are title tags. A title tag will tell a search engine what a particular page is about. Therefore the tags should give a clear indication of what the content is. The title tag should be under 60 characters as Google will only display this many, making it pointless and even detrimental to have any more than this. Too much text and some of the description will not be visible to the user, which could confuse things. However, if there is not enough text, chances are the description will not be good enough, a balance needs to be found. Again, having duplicate title tags can be more detrimental that not having a title tag at all.
A new issue that website builders now need to consider is the fact that a lot of people no longer will look at a website on a desktop computer, but prefer using a mobile device to browse the web. This means that the way websites are built need to be changed so that sites are compatible with use on a mobile.
85% of users expect a page on a mobile device to load as fast if not quicker than the speed that they load on a desktop computer, and the speed of a website can have a significant effect on SEO. A slower website will lead to a lower customer satisfaction and fewer click-throughs, which will ultimately put the website lower down the rankings in a search engine. To overcome this, businesses should strive to
A slower website will lead to a lower customer satisfaction and fewer click-throughs, which will ultimately put the website lower down the rankings in a search engine. To overcome this, businesses should strive to optimise page load time by creating a responsive design website add-ons to avoid block images, pop-ups and all things that may slow down the site and decrease customer satisfaction.
The fact is that 32% of small business still do not have a website that is mobile friendly, and this can have devastating effects for the company. 91% of smartphone users think that access to content is crucial. Therefore, having a site that is not compatible with a website will mean losing a significant percentage of potential customers.
When it comes to page speed, the same applies to desktop sites. The faster page loads, the better. On average, load time for a site is 5 seconds, anything over this people tend not to wait around for it to load. They would rather go back and look for a site that loads quicker. The ideal time for a page to load is 2 seconds or under and can help improve SEO rankings.
Another way to improve traffic to a site is to use links. Companies should check both internal and external links regularly to make sure there are not any broken links. If there are broken links on a web page, then this can give a bad user experience, and it will limit the flow of the link value. There are things that you can do to make sure a site doesn’t have any broken links, and there are free tools available for business owners to use such as ‘deadlinkchecker’ and ‘brokenlinkcheck.’
Once the dead links have been found, companies will need to remove or update them to improve user experience on their website. If there are too many links on a page, then it can decrease their value. Only relevant links should be used, for most people, 100 links per page are the limit.
There are so many things that businesses need to consider when building a website to make the pages SEO friendly, and it can be a lot to take in all at once. Companies should use their common sense and not go overboard or cheat the system when it comes to SEO, or they risk the chance of Google or similar search engines removing them from the rankings entirely.