The Battle for Traffic: Organic SEO vs. Social Media Marketingadmin August 24, 2017 9:50 am
Growing a successful website seems a pretty hard job – you have to pick the right design and make sure the content is displayed in an attractive and intuitive way for your audience. Moreover, you need to provide fresh, quality content, so that people will engage with it.
And after you manage to pull it through – how will you create traffic? How will you convince your audience to come to your website? That’s too much of a hassle, for some.
But, actually, it’s not that hard. The traffic is already out there, all you need to do is to get them on your page. And that happens automatically once you’ve taken care of all the other aspects mentioned above.
Basically, it all sums up to two things, two domino pieces that once get knocked down will help you scale up your traffic.
If you still have your doubts, we’ve created this infographic to show you what are the two keys to growing your website and how to manage them – Organic SEO techniques and Social Media Marketing.
Both of them aim at helping you reach more people with your content. The biggest difference is that SEO relies on techniques and algorithms, whereas Social Media Marketing is completely directed to and based on people’s interaction with your page.
In other words, the vehicles through which you’re driving more traffic to your websites are robots and algorithms (for SEO), and people sharing and interacting with your content (for Social Media Marketing).
All in all, who’s winning the battle?
Even if one-third of the population (totalling over 2 billion people) uses social media, they bring only 5-10% of the traffic on a website. At the same time, SEO techniques and tricks will bring as much as 50% of the traffic to that site.
However, there are ups and downs – for instance, consumers turn more to social media platforms when looking for recommendations before buying something, than to Google (75% compared to 61% for search engines). And this could mean that social media is gaining significant ground.
Why would be one better than the other?
Personally, I believe that each is a side of a coin – and that there’s no full coin with only one size. They compensate for each other’s limits, and, combined, they cover everything there is by means of traffic.
For example, the purpose of SEO optimization is to bring you among top 5 results for a search engine, in order to gain more visibility and, hence, more visitors. Social Media uses comments and shares as a metric for how much traffic you’ve impacted.
Another thing they tackle differently are headlines – those you use for your website’s content must contain keywords, which are a clear indicator of what people will find on that specific page. In social media, people tend to have a more emotional approach, so to draw their interest, you’ll need to use attractive words (which could be keywords or not).
What Type of Content Should I Post?
Without a doubt, visual content is more successful than ever before. Whether we’re talking about images, infographics, gifs, all of them have a great impact on your audience.
Probably it’s because we prefer getting as much value as possible in the shortest amount of time, but hardly does anyone have the time (or desire) to read text only.
And yes, 60% of the marketers do make their blogs their priority – but the truth is that the articles posted there, too, contain images. Or videos. Or any kind of visual support.
The next visual support is one I mentioned them earlier, but it deserves a little bit more attention. Infographics, like the one we created and you can find below, get 3 times more shares and likes than any other type of content.
Regarding the videos, they make up for 74% of all the internet traffic. They could, as well, be considered the revelation of marketing. 74% is a huge amount, considering how many things, pieces of advice, tips and tricks, and how much information is on the internet. How many options you’ve got. Yet, people prefer watching a video!
On social media, they get 135% better organic reach than images – but that comes as no surprise. And if we’re talking about live videos, people spend 3x more time watching them. Live videos and podcasts are used only by 15% of the marketers as strategy, so you might want to be part of the trendsetters and increase your traffic by going live more often!
What Mistakes Could You Be Making Unknowingly
Just like there are some things you can do to get people on your website, there also are some mistakes that most marketers do, and drive people away from the site.
Two of the most common are:
- not having the pages optimised for mobile use, in a time when there are more mobile than desktop searches, and
- posting poor-quality content – people have too many options from which to choose. If they’re not satisfied with your content, they’ll leave with no second thoughts.
In conclusion, there’s no winner between Organic SEO and Social Media Marketing. Actually, it’s more like one can’t thrive without the other.
SEO is vital for visibility and getting a higher Google Rank, which is the equivalent of an authority figure nowadays. You inspire confidence and transparency, and that builds trust.
On the other hand, Social Media Marketing has a crucial impact on your audience because its power is unlimited. People will always recommend the things they’re excited about. And every visitor has a few more friends to whom they will distribute your content, and the new visitors will do the same with their friends, and.. you can see where this is going.
Keep in mind that driving traffic for a profitable online business has two sides – the authority figure you create of your business (via SEO optimisation) and the heartfelt endorsement you receive from your customers on social media. Keep them in balance, and they’ll work for your website, not against it!